Your safe bridge to
Chinese markets.

Eurice van Zijl is the founder of TradeLink, a China-based sourcing consultancy connecting Southern African businesses with trusted manufacturers and suppliers in China. With a background spanning mining, process flows, operational efficiency and customer relationship management, Eurice brings a practical, business-focused approach to international sourcing. He helps businesses source and verify suppliers, negotiate competitive terms, manage quality and production, and coordinate logistics, providing a trusted presence on the ground in China while helping clients reduce risk, improve efficiency and build stronger supply chains.

Jean Louw is a South African entrepreneur and business developer with extensive experience building businesses, developing commercial opportunities and connecting people across markets. Before relocating to China in 2016, Jean was involved in a range of entrepreneurial ventures in South Africa, gaining practical experience in business development, property and commercial projects.

Since moving to China, he has built an extensive network of suppliers, manufacturers and business relationships, and has been actively doing business in the country since 2018. As Head of New Business Development for TradeLink Southern Africa, Jean develops client relationships, understands their procurement requirements and connects them with TradeLink's China-based sourcing capabilities. His combination of South African business experience and nearly a decade on the ground in China gives him a practical understanding of both sides of the trade.

A go-to-market strategist and operator who builds businesses inside real commercial constraints. His background spans owner-managed businesses, startups and established companies across retail, FMCG, food and beverage, distribution and logistics: procurement, pricing, stock control, POS, financial oversight, and the systems that make sales teams work.

Most of his GTM experience centres on one transition, wholesale volume to retail margin. Today he helps founders and leaders redesign go-to-market strategy for retail: building the sales structure, pricing logic and commercial discipline that make the shift actually work.